Menu
Validate leverages radio data and a proprietary algorithm to calculate impressions, conversions, and CPM on every campaign, and displays those results in a simple dashboard – just like digital!
While other solutions measure listener response in 8-minute windows, Validate gives Radio credit for conversions up to 90 days later. Validate works the way Radio does!
Using minute-by-minute PPM and streaming data, and other digital data, Validate generates a total picture of listening throughout the day and every time a client advertising message airs.
Using a conversion tag, Validate logs listener visits to the client web site and returns the percentage of traffic that was delivered by their radio campaign.
The Validate dashboard displays impressions, conversions, and CPM, as the campaign unfolds, which provides the opportunity to tweak the campaign mid-flight.
Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution in the U.S.
The U.S. launch follows a new agreement with Validate creator, Pattison Media, and Momentum, which operates the platform and licenses it worldwide, through which Coleman Insights has exclusive rights to sell and market the service in the U.S.
We take a consultative approach with our partners, helping them solve their challenges and achieve their audience and revenue goals with the best solutions to meet their needs. Reach out for more information or a casual conversation.
Today Radio gets back to the core values that have always made radio extraordinary.
Radioplayer Canada is a free radio streaming app, an online audio player and more.
