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Validate leverages radio data and a proprietary algorithm to calculate impressions, conversions, and CPM on every campaign, and displays those results in a simple dashboard – just like digital!
While other solutions measure listener response in 8-minute windows, Validate gives Radio credit for conversions up to 90 days later. Validate works the way Radio does!
In this episode of Broadcast Dialogue – The Podcast, our U.S. partner Warren Kurtzman of Coleman Insights sits down to talk about how Cox Media Group is using Validate to show advertisers the measurable impact of their campaigns, connecting streaming and broadcast listening to actual website visits and conversions.
As radio faces growing pressure for accountability and attribution, Validate is giving the medium the same kind of data confidence that digital has enjoyed for years.
If you’re in Canadian radio, this is your cue. The tools are here, the proof is here and the stations using them are already winning the ROI conversation.
Using minute-by-minute PPM and streaming data, and other digital data, Validate generates a total picture of listening throughout the day and every time a client advertising message airs.
Using a conversion tag, Validate logs listener visits to the client web site and returns the percentage of traffic that was delivered by their radio campaign.
The Validate dashboard displays impressions, conversions, and CPM, as the campaign unfolds, which provides the opportunity to tweak the campaign mid-flight.
We take a consultative approach with our partners, helping them solve their challenges and achieve their audience and revenue goals with the best solutions to meet their needs. Reach out for more information or a casual conversation.
Today Radio gets back to the core values that have always made radio extraordinary.
Radioplayer Canada is a free radio streaming app, an online audio player and more.
