Pattison Media is pleased to announce a strategic partnership that will see Vancouver’s Momentum Media Marketing license and launch its Validate, advertising measurement, conversion tracking, and attribution technology platform, and market it to the radio industry.

Developed and beta-tested in-house over several years by Pattison Media, Validate solves for one of the radio industry’s biggest challenges: attributing increased client sales directly to their radio advertising campaigns and defining that return on investment.

“Now that we’ve conquered the attribution code, we want all radio broadcasters to benefit from the Validate platform,” stated Rod Schween, President of Pattison Media. “Partnering with Momentum Media Marketing allows us to share this incredible technology with all of radio with a proven team that serves the industry on multiple levels.”

“Pattison Media has brilliantly leveraged its digital expertise, brand assets, and key category retailers to deliver incredible data sets and stellar case studies that establish proof of concept,” says Shawn Smith, President of Momentum Media Marketing. “Validate is positioned to quickly become the industry standard in radio campaign attribution and measurement.”

Validate leverages minute-by-minute listening and streaming data and myriad other digital data inputs to track listener response to client ad campaigns and provides metrics that clearly illustrate the effectiveness of radio advertising.

“Validate demonstrates what we all knew but needed a new way to quantify: radio delivers incredible ROI,” says Andrew Snook, Director of Digital for Pattison Media. “Now a radio account executive, advertising client, or a buying agency can watch radio campaign results in real time and use the intelligence gathered to inform future decisions. Validate is a game changer!”

For more information on Validate, reach out to Momentum Media Marketing at (604) 872-8900 ext.300 or shawn@momentummediamarketing.com.