WideOrbit’s William “Dub” Irvin, Managing Director and VP of Radio Automation, and Jason Hancock, Senior Director of Global Sales, join Broadcast Dialogue – The Podcast to discuss the launch of WO Aurora and what cloud-based automation means for radio operators facing rising cost pressure, aging infrastructure, and shifting operational needs. The conversation covers the move from rooms full of equipment to browser-based contribution, remote live broadcasting, reduced dependence on codecs, VPNs, servers, and consoles, and the broader shift from capital-heavy technical infrastructure to more flexible operating models. They also explore how live log integration with WideOrbit Traffic can help stations reconcile spots faster, protect revenue, and streamline day-to-day