Make no mistake, radio is still a cornerstone of many national media buys in Canada. But let’s be frank radio doesn’t deliver metrics that digital first marketers are asking for –  measurement is seen as obsolete, buying is very difficult and attribution is a must!  It needs to be standardized and it needs to be nationwide. 

We’ve gathered a group of heavy hitters from Canada’s biggest agencies to talk about the state of national radio ad sales, the challenges, the opportunities for clients and broadcasters alike.