In this episode of Broadcast Dialogue – The Podcast, Publisher Shawn Smith talks with MusicMaster, Director of Technical Services, Jerry Parker about where radio programming technology is headed and how MusicMaster is evolving to meet it. The conversation covers the company’s push toward more holistic solutions, including deeper integrations through the Nexus API, curated AI-assisted workflows, cloud-based SaaS deployment, and its partnership with InfoAudio to simplify support and unify automation with music scheduling. Parker also makes MusicMaster’s position on AI clear: it should enhance human creativity and programming judgment, not replace it.