Making The Move To Digital Marketing

I have spent over 30 years in the legacy media space, what many would call traditional media. In Vancouver it was possible to reach 90% of the market with 3 media engines, CKNW980, BCTV, and the Vancouver SUN. If that…

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Posted: December 18, 2012
Comments: 0

On-Line Media Owns the Podium at London Olympics

The results are now in and new stats and further analysis in the coming days, weeks and months will only make the point even stronger. The London 2012 Olympics will likely be remembered in more ways than just stellar performances…

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Posted: August 16, 2012
Comments: 3

It’s all about the Content.

Who needs traditional television and cable networks anyway? When it comes to delivery of content and access to it, things continue to change at an extraordinary pace. However, it still really is and always has been about content. Good, compelling,…

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Posted: August 1, 2012
Comments: 3