The Rebirth of the Living Room Screen = Christmas for Content Providers

Industry publications love predicting the decline of the living room screen. Sure network television channels suffer from declining viewership, but the living room flat panel has never been more popular with audiences and, especially, advertisers. Even despite the proliferation of…

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Posted: August 22, 2012
Comments: 2

How OUYA Created a Trending Brand in Less than a Day

Hold on one minute – what is, who is OUYA? OUYA (@PlayOUYA) is “A New Kind of Video Game Console” – an example of disruption at its finest. From an unknown name a few weeks ago, OUYA has written the…

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Posted: July 25, 2012
Comments: 4

Two Super Hero Approaches to Social Engagement

When comic book legend Stan Lee wrote, “With great power comes great responsibility,” he most likely did not imagine that in a mutant-free future this quote would perfectly summarize a phenomenon known as social engagement. Engagement through social media is…

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Posted: June 11, 2012
Comments: 0