Momentum helped Weiser Locks Canada introduce KEVO, keyless entry mobile app technology, to Canadian consumers in Q4 2013. We were engaged to deliver the benefits of KEVO technology to homeowners with a digital media campaign in English and French. Momentum delivered enhanced rich media creative built in a variety of formats designed to drive customers to distribution channels and the KEVO demo-landing page. The digital campaign was regionally targeted and optimized with hyper mobile localization to specific retail locations. Tracking was reported weekly, highlighting CTR, publisher impressions, and creative format effectiveness.

Deliverables

  • National digital media strategy
  • Creative re-purposing
  • Hyper mobile localization
  • Message tracking
  • Blog hosts for product reviews

Return on Investment

  • Surpassed sales target for December launch
  • Improved distribution channel value
  • Significant added value impressions from Publishers
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