Momentum worked closely with SYCO TV to create an audio brand extension of the popular Fox Television program, tentatively titled The X Factor Radio, to air on national radio.

  • A live national music competition where unknown talent and megastars alike compete to win the show every week
  • The Super Bowl of music radio live to all time zones, 52-weeks a year, propelled by the excitement and adrenaline of the television show
  • Four hours that could change a life forever. Superstars will be created. Talent will rise. Others will fall short. And one lucky listener will get the chance to live The X Factor for a day
  • Hosted by radio super talent(s) who embody the personality and convey the attributes of The X Factor brand
  • The audience chooses from a predetermined “hit” universe based on airplay, sales, and hit-maker’s intuition
  • Four new artists introduced by the Judges each week to be voted on by the audience in real time
  • Listeners will record their own video audition based on approved, pre-uploaded instrumental tracks and submit via the web for public vote. The winner(s) will audition before the Judges
  • All music selections that make the broadcast will be presented in context, with X Factor, entertainment, and pop culture content
  • Each show features exclusive behind-the-scenes gossip, back stories, clips, and developments from The X Factor TV show
  • New twists to be introduced every week. No one knows how it will end…and who will have The X Factor and win each show
  • The coolest thing on radio, with instant and nationwide interaction driven by mobile, social media, and digital initiatives that allow the audience to decide who’s got The X Factor


  • The X Factor Radio concept, format arc, and content production plan
  • Fully produced audio demo using sample national talent
  • Program budget, distribution blueprint, comprehensive promotions plans, and revenue generation models