The Heritage Foundation of Washington, DC turned to Momentum to launch the marketing campaign for its national talk radio personality, Ernest Istook.

Celebrating civility, freedom, and the American dream, Ernest Istook is a self-described recovering politician who draws upon his experience as a 7-term United States Congressman.

Momentum helped establish the brand and launch the program to terrestrial stations across America.

These marketing initiatives included:

  • Brand Development – Assist in developing the branding and coordinating the talent photo shoot.
  • Strategy & Positioning – Develop a marketing strategy, marketplace positioning, and compelling value propositions that differentiate the brand from the competitors.
  • B2B Marketing – Create a trade industry campaign to create awareness for the program, facilitate trial, and hasten adoption at talk radio.
  • Collateral Materials – Design and deploy one-sheets, presentations, live links, and other sales collateral.
  • Conferences and Conventions – Secure a prime speaking opportunity for the host and deliver supporting advertising and accompanying sales