Momentum helped OUTtv rebrand its television channel, create collateral materials, and develop its web and social media initiatives.

By developing a multi-tiered strategy, Momentum helped the client re-launch the channel, improve carriage on cable companies, and develop all its digital activity.

Deliverables

  • Redesign on-air branding
  • Develop a video-enabled website
  • Create and execute national advertising campaign
  • Design sales and affiliate marketing collateral
  • Develop B2C marketing creative
  • Execute national, multi-platform promotions
  • Launch a social engagement platform

Return on Investment

  • Advertising revenues grew by 145%
  • Cable subscriptions grew by 90%
  • Web traffic increased by 300%
  • Expanded the footprint of the brand both in Canada and globally

“More than just great strategy and creative, Momentum executes in ways that generate revenue many times greater than the dollars invested.”

-Brad Danks, COO, Convergent Entertainment
OUTtv Website – on TV, Online, and via Mobile