Momentum worked with Reunion Pictures (Olympic Productions Ltd) on the premiere launch of the Syfy (USA) and SpikeUK television program entitled “Olympus.” Our comprehensive social media program was conceived and launched within the span of three weeks and was driven by minimal ad spend resulting in massive organic returns. Momentum helped Olympus develop a rabid fan base that would vigorously petition the networks to see the show continue. #OlympusTV

Deliverables

Social Channel Campaigns

  • Design fan engagement program on Facebook & Twitter
  • Manage live Twitter feed (Live Tweet) during weekly show broadcasts (US & UK)
  • Engage and involve the primary actors on posting and engaging with fan base
  • Establish a private Facebook group for show actors; disseminate collateral material for use in social streams of the actors; assist and coach actors in online best practices, and continue to keep actors motivated over a 15-week broadcast span

 

Social Channel Campaigns

  • Plan and execute worldwide contesting and giveaways based on best #FanArt and #Meme
  • Consult on best practices regarding solicitation of online brand advocates
  • Implement a Facebook video ad campaign to drive trailer views prior to premiere
  • Work directly with primary broadcaster Syfy’s online marketing team to drive awareness through both the Olympus and Syfy social channels.
  • Reach out to online bloggers and podcasters to drive online awareness
  • Establish and create online editorial calendar for all social platforms
  • Create all collateral show material for social channels for the show and the actors
 

Return on Investment

  • Delivered a season high of 12M+ online brand impressions in a 2 hour span (Facebook, Twitter and Instagram) combined with the broadcast of episode 5
  • Hashtag trended worldwide within 3 episode broadcasts
  • Hashtag trended at #1 on SpikeUK premiere in the United Kingdom
  • 400K+ organic YouTube views of show trailer (in 3 days) by driving fans to video via social
  • 200K+ unique paid Facebook video views for show trailer prior to premiere on a minimal spend