Spectacular two-minute video presentations were showcased at tourism media events in Tokyo, Japan and at Canada Place in Vancouver, British Columbia.
Two 30-second television spots aired in the 3rd season of CBC Television’s Arctic Air, starring Adam Beach. The creative was also echoed in a print and digital campaign.
Building on the distinctly northern music composition and evocative voiceover of Adam Beach, the productions this year featured a musical collaboration between composer Julie Blue and NWT recording artist Leela Gilday. Leela’s vocals are stunning and lend unique artistry and authenticity to the stunning visuals from the Northwest Territories.
Once again, Momentum successfully portrayed the spectacular wonders of the NWT – visually, sonically, and emotionally.