America’s # 1 real estate program! Real Estate Today – retradio.com
We assisted in leveraging The National Association Of REALTORS®’s position as North America’s largest trade association and leading producer of housing market data by producing the weekly Real Estate Today.
Over 175 radio stations across America broadcast the 2-hour weekly radio show. The program is also delivered in full and bite-size segments via RETradio.com.
It’s a unique 360-degree approach to media marketing driven by a proven process using multiple-platforms that reach out to the national audience.
Momentum has worked closely with all partners – broadcasters, advertisers, and on-line channels to ensure branding, positioning, and corporate message conformity with the roll out strategy.
We executed a blended strategy, the first aspect of which was a B2B rollout to educate and involve the REALTOR® constituency of 1.1 million. This was followed by a full-blown B2C campaign.
Momentum built and deployed a custom widget to 12,000+ REALTOR® websites. The acceptance and ease of use of this embed player was well documented and the satisfaction level has hovered at the 90% level.
Momentum manages, hosts, and continually evolves the web platform. This includes branding, graphic design, writing, editing, and publishing content. The audio is loaded for RSS Feeds and available for download via iTunes.
Additional marketing support includes print and web ads in REALTOR® Magazine and other National Association Of REALTORS® publications. We also create presentations, graphic design, booth presence, and print materials for leadership meetings and trade shows.