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Deliverables

  • Consumer and member research study
  • Content format and deployment strategy
  • Website, eNewsletter, and social media platforms
  • Branding and design style guidelines
  • B2B digital content marketing strategy and drip campaign to generate leads for radio affiliate sales people
  • B2C print and digital acquisition program (to grow ratings and increase ad sales, hasten iTunes subscription, and entice REALTORS® to embed the audio player on their websites)
  • A member learning initiative (audio and video on how to use the embedded web player to serve clients and prospects)
  • Interactive trade show booth and video(s) and attended the REALTOR® Expo (25,000 annual attendees)
  • Marketing collateral and monthly print ads for REALTOR® magazine (1M+ circulation)
  • Inbound marketing program to grow digital reach of the show and support NAR’s advertising sales effort


Return on Investment

  • Real Estate Today is the #1 Real Estate Program in America
  • 1.8 million radio listeners every week
  • 301,000 digital listens every month (42-minute average listen)
  • 13,552 REALTOR® websites featuring the embedded player
  • 3,000 audio segments
  • 36,000 monthly web visitors
  • 12,000 Twitter followers
  • 24,000 iTunes podcast downloads a month

 
An Embedded Player | Newsletter Sample