As Leavitt Machinery, material handling specialists, continues to grow in the Pacific Northwest, they are grounded in every community they serve. Connecting community to each company location is essential to building solid relationships with customers.

Leavitt Machinery gets a lift from Momentum with a WHL hockey community sponsorship that brings the Leavitt brand to life on game night throughout western Canada. A fan participation program was developed and delivered on the Videotron screens inviting fans to ‘Give Their Team A Lift.” The video features a Leavitt forklift and fan-o-meter measuring crowd noise. Families with kids love it.

Leavitt is associated with these WHL teams: Vancouver Giants, Red Deer Rebels, Kelowna Rockets, Kootenay Ice, Kamloops Blazers and Prince George Cougars.

Deliverables

  • Build the brand through community sports
  • Create fan engagement
  • Add customer value
  • Season tickets for customers

Return on Investment

  • Hockey is a major life component in each community
  • Leavitt reaches customers through their passion for sports
  • Supporting community sports helps define the Leavitt difference