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Deliverables

Branding

  • New brand hierarchy for IMW’s product and services solutions
  • Enhanced graphics commensurate with their own design expertise
  • Product-specific fueling station enclosure branding
  • Strengthened and standardized core selling propositions
  • Comprehensive brand usage guidelines for all stakeholders

Content

  • Product and corporate collateral
  • Compelling corporate videos
  • 3D and exploded view product renderings

Web & Mobile

  • Robust 6-language website that speaks to the technical buyer
  • Mobile device compatible: smart phone & tablet
  • Optimized content with industry and competitor key words



SEO & Inbound Marketing

  • Integrated digital and inbound marketing solutions
  • Robust request for information process and CMS integration

Social Media

  • Facebook, YouTube, and LinkedIn
  • Rules of engagement
  • Editorial calendar
  • Weekly alternative fuel news content

Return on Investment (ROI)

  • Tracking all digital platforms
  • Monthly performance reports