Freshkon Lenses turned to Momentum to jumpstart its social media efforts in support of its lines of cosmetic contact lenses, available at retail across Canada.

We developed a social media plan designed to reach the target audience within specific cities and suburbs in Canada, neighborhoods in which where target retail locations were located. Momentum created content formats, voice, and rules that govern social media activity. The campaign then culminated in a product giveaway designed to drive traffic to retail.

Deliverables

  • Social media strategy
  • Digital ecosystem design
  • Establishment of voice and content format
  • Rules of engagement
  • Hyper-targeted Facebook advertising
  • Geo-targeted Facebook giveaway
  • Monthly reporting

Return on Investment

  • 2000+ Facebook Likes in the first 60 days
  • Target: Females 18-44 with a deep concentration in Female 25-34
  • Geography: Key suburbs and cities in Canada identified by client
  • 600+ contest entrants
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