The Leader in Broadcast Audio
Following a decade of mergers and acquisitions, the company had essentially absorbed many of its competitors, including Jones Media Networks, Waitt Radio Networks, and Westwood One to name just a few.
As Dial Global’s agency of record, Momentum provided branding, creative, advertising, and email marketing services for the company as well as created and delivered a full suite of marketing support and services to their affiliates.
Branding, Advertising and Email Marketing Campaigns
- Corporate B2B campaigns; advertiser-oriented ads and collateral; program-specific email campaigns, landing pages, lead generation, product launches; sales and presentation collateral; conferences and conventions
- Brands included: Dennis Miller, CBS Radio News, The Weather Channel, Rick Dees Weekly Top 40, Michael Smerconish, Clark Howard, Neal Boortz, Stephanie Miller, Thom Hartmann, Greg Kihn, Ed Schultz, Delilah, Lia, Bill Press, BDS Radio, Big Time with Whitney Allen, Bob & Sheri, BackTrax, Mike Harvey, Radio Voodoo, and many more.
- Format-specific customized marketing materials including TV spots, PowerPoint Presentations, Sales Collateral, Print Ads, and Billboard Artwork
- Brands included: Hot Country, Mainstream Country, Classic Country, True Country, Classic Rock, Rock 2.0, Adult Contemporary, Hot AC, Classic Hits, Good Time Oldies, HitsNow!, Drive FX, JACKfm, SAM, and Adult Standards
Momentum provided marketing strategy and brand development for many of today’s leading national programs – from the photo shoot and creative development to media placement and compelling promotions at industry conferences. Our work is synonymous with these brands, which collectively reach tens of millions of consumers every week in the US and Canada.
We also developed and deployed an industry-leading affiliate service program using a proven process delivered by industry pros that uniquely understood the needs of the client and their customers. Over a two-year period, we deployed over 2,000 individual pieces of customized creative for over 450 affiliate stations with 100% customer service satisfaction.