The Canadian Broadcasting Corporation (CBC) relied on Momentum to execute of a successful music rights acquisition strategy that resulted in an historic music licensing deal for CBC Music. Momentum also advised on marketing, technology, and revenue partnerships.

The goal of CBC Music is to provide an engaging, nation building music experience that meets the needs of the public, helping Canadians find and share the best in emerging and established music. CBC Music also provides a platform to showcase Canadian artists.

Momentum’s approach was to expedite a progress review and assist in developing and implementing a game plan with all stakeholders to fast track key tasks to completion.

The goal was to completely engage all team members in the process and provide a clear understanding of the landscape, prepare accordingly, and be ready to react to rapidly changing conditions in the marketplace.

Careful analysis allowed the presentation of reality based solutions and allowed the negotiations to progress quickly in a positive way. It also allowed the deployment of proposed services and platforms as contemplated.


“Momentum helped us to expedite the launch of CBC Music by helping us navigate a rapidly changing industry and build strong relationships with key players. Their experience and guidance helped the CBC immensely and ensured success in an extremely complex and relationship oriented industry. They were responsive and easy to work with.”

-Chris Boyce, Executive Director, Radio & Audio, CBC English
CBC Music Website