MomentumCurator – Clarity. Focus. Context. Content Curation.
At Momentum, we make it our business to keep on top of the latest developments in marketing and media. Then we share the best links, and our own insights, with our clients as a courtesy to help them grow their businesses. The feedback has been extremely positive. It started as an eNewsletter. Now, as with all things, it is evolving and we’re giving it a name.
Introducing – Momentum | Curator.
“Content curation” is a trending topic in marketing and media. It has come to represent the process of carefully researching, sifting, selecting, and sharing of content with others. Much the same way as a museum curator acquires and displays objects of relevance or an art collector selects and interprets artwork, a modern day content curator chooses and showcases material that is relevant to a particular tribe of users with specific preferences.
We know that our followers want to cut down their search for good reading on marketing and media. They want to understand how changing technology, techniques, and consumer consumption impacts their businesses. We are content curators for our own constituents!
Incredible mass appeal content curation tools are already at our fingertips – Flipboard, Zite, Google Currents, among others. These tools exist for one fundamental reason. In the context of our busy lives it has become a herculean task – nay, an almost impossible one – to navigate the sheer scale and depth of information that is relevant to one specific area of interest.
When we plug-in every morning, we conjure up an image of our clients starting their day – looking for solutions for their business challenges and opportunities. We don’t just blog and tweet about building brands and creating content. We do it every day. That’s why it’s only natural that Momentum is the curator that puts a carefully crafted collection of industry news and insights in our client inboxes and social feeds. We are their thought partners.
It is our absolute privilege and passion to provide much needed and highly valued clarity, focus, and context. We’d like to do it for you too.
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