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Marketing Assessment

At Momentum, we begin every client engagement with a Marketing Assessment.

After all, unless we undertake a formal process to assess the current state of your business, as well as the decisions and actions that brought the organization to present day, it will be virtually impossible for us to help you go where you want to grow.

This assessment is the critical step that most B2B agencies – and clients – rush through, or even sidestep altogether.

What’s your story? Where are your buyers? Are there gaps in your sales process? Is your marketing designed to generate sales? What are the shortest paths to revenue? Are you utilizing the best cutting-edge marketing methods to grow the business? Are your efforts in synch with your buyers? Are you measuring ROI for every initiative you undertake?

Momentum will give you answers

Using our proven collaborative process, we will review your current business as well as your current marketing efforts and identify areas for growth. This marketing assessment will examine your:

• Current marketing plan
• Internal sales process
• Brand story, position, and promise
• Product and service offerings
• Paths to revenue
• Sales ecosystem (website, SEO, socials, CRM, marketing automation)
• Marketing and advertising spend ROI

Our Process

The marketing and media pros at Momentum will:

1. Guide you through two discovery sessions with the core client team
2. Follow-up with key individuals identified in discovery
3. Gain consensus on the validity of the information gleaned
4. Define the company status, identify goals, present opportunities, and propose the inputs for a strategy and plan
5. Propose a budget and timeline for a marketing strategy and plan

Key Deliverables

Your Momentum Marketing Assessment document will include:

• Executive summary
• Current business status
• Core business analysis
• Business & market share objectives
• Market indicators and category trends
• Current marketing mix
• Budget estimates and timeline for marketing strategy and plan

At Momentum, we put your financial and organizational success at the center of everything we do. Congratulations on your commitment to this process and on your continued path for growth, success, and measurable results!

Let the work begin.

At Momentum, we put your financial and organizational success at the center of everything we do. Congratulations on your commitment to this process and on your continued path for growth, success, and measurable results.

Your Marketing Assessment from Momentum begins with a simple conversation.
Fill out this form and we’ll follow-up with you personally.

Contact Shawn Smith - President & Founder
Shawn Smith is a media and marketing strategist. He’s worked with a multitude of brands, assisted client’s transition to the new digital world and fortified their presence in the marketplace. Email Shawn Now >